{"product_id":"born-to-loose-live-to-win-tee","title":"Born To Loose Live To Win - Black Tee - International","description":"\u003cp data-start=\"546\" data-end=\"679\"\u003eThe phrase \u003cstrong data-start=\"557\" data-end=\"588\"\u003e“Born to Lose, Live to Win”\u003c\/strong\u003e is strongly associated with Lemmy Kilmister of Motörhead, but he didn’t exactly create it.\u003c\/p\u003e\n\u003cp data-start=\"681\" data-end=\"877\"\u003e“Born to Lose” goes way back — especially in the outlaw and rebel subcultures. It was famously tattooed on Johnny Thunders of the New York Dolls and was already circulating in 1950s biker culture.\u003c\/p\u003e\n\u003cp data-start=\"879\" data-end=\"1058\"\u003eBut Lemmy popularised and immortalised the full phrase.\u003cbr data-start=\"934\" data-end=\"937\"\u003eHe used \u003cstrong data-start=\"945\" data-end=\"974\"\u003eBorn to Lose, Live to Win\u003c\/strong\u003e as his personal motto and dropped it into Motörhead’s universe, giving it new life.\u003c\/p\u003e\n\u003cp data-start=\"1060\" data-end=\"1180\"\u003eSo while Lemmy didn’t invent it, he absolutely made it his own — embedding it permanently into the biker and rock world.\u003c\/p\u003e\n\u003cp data-start=\"1182\" data-end=\"1215\"\u003eNow also with us, on a Black Tee:\u003c\/p\u003e\n\u003cp data-start=\"1217\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1217\" data-end=\"1247\"\u003eBorn To Lose\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eLive To Win\u003c\/strong\u003e\u003cstrong data-start=\"1255\" data-end=\"1266\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1269\" data-end=\"1371\"\u003e• Premium black cotton\u003cbr data-start=\"1291\" data-end=\"1294\"\u003e• Minimalist white print\u003cbr data-start=\"1318\" data-end=\"1321\"\u003e• Unisex comfort fit\u003cbr data-start=\"1341\" data-end=\"1344\"\u003e• Fast worldwide shipping\u003c\/p\u003e","brand":"MyBlackTee.Rocks","offers":[{"title":"Black \/ S","offer_id":51026626543945,"sku":"33357120718168885467","price":28.0,"currency_code":"CHF","in_stock":true},{"title":"Black \/ M","offer_id":51026626576713,"sku":"18005455304550724217","price":28.0,"currency_code":"CHF","in_stock":true},{"title":"Black \/ L","offer_id":51026626609481,"sku":"18757522248114661993","price":28.0,"currency_code":"CHF","in_stock":true},{"title":"Black \/ XL","offer_id":51026626642249,"sku":"19041700153546032939","price":28.0,"currency_code":"CHF","in_stock":true},{"title":"Black \/ 2XL","offer_id":51026626675017,"sku":"20904964371637019784","price":28.0,"currency_code":"CHF","in_stock":true},{"title":"Black \/ 3XL","offer_id":51026626707785,"sku":"15012255272901430979","price":28.0,"currency_code":"CHF","in_stock":true},{"title":"Black \/ 4XL","offer_id":51026626740553,"sku":"26546071030009485914","price":28.0,"currency_code":"CHF","in_stock":true},{"title":"Black \/ 5XL","offer_id":51026626773321,"sku":"32962015928759490856","price":28.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/9171\/3097\/files\/born_to_loose_live_to_win-t-shirt-senior-man-white-beard-tattooed.png?v=1720677239","url":"https:\/\/myblacktee.rocks\/products\/born-to-loose-live-to-win-tee","provider":"My Black Tee Rocks","version":"1.0","type":"link"}